Søstrene Grene aims for UK expansion

Danish retail chain Søstrene Grene is set to open 100 new stores across the UK before 2030.

The family-owned homeware brand is looking to add a further five to ten locations to its existing retail estate this year as part of an ambitious expansion drive.

Søstrene Grene, which was set up in 1973 by sisters Anna and Clara Grene, offers responsibly-sourced Scandinavian inspired home accessories.

The brand has built a strong presence across Europe and recently opened its 11th store in High Wycombe’s Eden Shopping Centre.

Chief executive and co-owner, Mikkel Grene, said: “Having a strong presence in some of the largest countries in Europe, such as France with 35 stores and Germany with soon-to-be 70 stores, gives us great confidence to continue expanding in the UK.

“We have already received a warm welcome from customers in the UK and are excited to expand Anna and Clara’s wonderful world to even more cities and people across the country.”

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