Housewares Business-to-business magazine for housewares retailers and their suppliers
Strix has acquired Billi Australia, Billi New Zealand and Billi UK, accelerating the business’ growth plans in the water and appliance sectors.
Billi is a leading brand in Australia for the supply of premium instant boiling, chilled and sparkling filtered water systems. It has a strong heritage and a 30-year history of designing and producing innovative products. Adding Billi to the Strix brand portfolio will allow the business to have a full and comprehensive coverage of the hot water dispensing market.
As a brand, Billi has a successful history of growth, and Strix’s existing technological capabilities will enhance and improve upon Billi’s new product development roadmap.
Mark Bartlett, Strix CEO, said: “The acquisition of Billi accelerates our strategy within our Water and Appliances categories which is core to Strix’s five-year plan. We look forward to welcoming the Billi team to the Strix Group and working together to grow our combined businesses.”
