Housewares Business-to-business magazine for housewares retailers and their suppliers
Cotswold-based cutlery maker Studio William has partnered with luxury chemical-free cleaning brand TINCTURE London to enhance its Care of Cutlery service, which forms part of the brand’s long-term customer service strategy.
William Welch, designer and ceo of Studio William, said: “We make beautiful products that last a lifetime. And they genuinely will – if cleaned and stored properly. Our Care of Cutlery service aims to show people how easily they can give these beautiful, everyday objects longevity.
“In this new age of the environmentally-conscious consumer, the need to move away from a ‘disposable mindset’ is paramount. We’re incredibly proactive in reducing our impact on the environment, and that extends to how people use, clean and store our products. As a manufacturer and retailer, we believe our responsibility extends to educating and supporting the consumer in choosing products that are good for us, and ditching those that are not.”
“TINCTURE London’s products will help our customers take better care of their investment so they don’t have to keep buying replacement items. We’re far more interested in being a brand that gives something back.”
Leading the partnership is marketing manager Andrew Greenhalgh. He said: “There are strong synergies between Studio William and TINCTURE London. Both our products use materials that are ethically sourced, traceable, environmentally-friendly, and of the highest quality. We draw inspiration from nature and natural materials. Our packaging is recycled and recyclable. We invest in our planet, in our people, and in positive changes to the way people live and work. Finding a safe, effective, chemical-free cleaning solution that complements our products is really exciting. We believe our customers will love this marriage of two ethical, premium brands.”
Launched in 2017, TINCTURE was started out of a pure passion by founder Angelika Davenport. As a mother of four children, she searched everywhere for high performance, non-toxic cleaning products that were totally safe to use, and that did not exacerbate common conditions such as asthma and eczema.
As a result, she has created award-winning and clinically-tested luxurious cleaning items, which blend active botanical extracts and pure essential oils with antiseptic properties that are family-, pet- and planet-friendly.
Angelika said: “We are delighted to be working alongside this iconic British brand, championing ethical and conscious manufacturing. We need to challenge previously conceived conventions in the cleaning market as well as challenging the throw-away culture.”
TINCTURE London products are recommended by Studio William for the care of stainless steel, PVD, gold and silver-plated cutlery, and can be purchased directly from www.studiowilliam.com/tincture
Studio William is giving people the chance to win a cutlery set & cutlery care bundle by visiting its Facebook page at http://facebook.com/studiowilliamcutlery between August 2 and August 16. The prize giveaway launches at noon tomorrow (Friday August 2). For more information, visit: http://bit.ly/CutleryCare
