Sutton Venture Group acquires Swan Products Ltd

Sutton Venture Group (SVG) has become the sole shareholder of Swan Products Ltd, a small domestic appliances and housewares brand with a strong British heritage dating back to the 1920s. Swan will be integrated into SVG’s trading division RKW, where it will benefit from the group’s centralised services and global infrastructure.

Staffordshire based consumer goods giant RKW, established in 1989, employs over 600 staff across its offices in the UK, Hong Kong, India and China and has a group turnover of over £200 million. The company designs, develops and distributes small domestic appliances and housewares for leading brands including Black and Decker, Lavazza, Morphy Richards, Tower, Smeg, Russell Hobbs and Breville. From its 750,000 sq. ft. distribution centre, products are sold to major UK retailers which include Asda, Tesco, Sainsbury’s, Morrisons, Argos, B&M, Currys, Very and Amazon.

Swan has a strong British Heritage dating back to the 1920s and has always been at the cutting edge of design innovation. The brand invented the first electric kettle in the 1930s and became the UK’s Number 1 Appliance Brand in 1968. Since then, it has continued its history of further innovations, captivating the hearts of the modern-day consumer with compelling kitchenware collections, iconic cookware and appliances that boast stylish design and offer outstanding performance.

SVG chairman, Rob Sutton, commented: “I am delighted to welcome Swan into the RKW family of Great British brands. RKW has been a key partner for Swan and the acquisition fits perfectly with our strategy of building British brands into major Global players through our international network of supply partners and customers. We have a talented team and an exciting roadmap of innovation and new product developments which will help propel Swan to become a leading brand in the housewares market. I would like to thank Rob Wileman and Paul Simpson for their work developing the Swan brand and wish them all the best for the future.”

Swan Products managing director, Rob Wileman, commented: “I would like to thank Rob and Sue Sutton for their help and support in building Swan into a strong, recognised brand and wish them every success in the future”.

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