Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares brand Swan has signed Lynsey Crombie aka ‘The Queen of Clean’ to promote its new floorcare collection in partnership with North American vacuum cleaner manufacturer Eureka.
Lynsey has fast become one of the UK’s leading ‘cleanfluencers’ after making her debut on hit Channel 4 show ‘Obsessive Compulsive Cleaners’ in 2014. She has more than 100,000 followers across Instagram, Facebook and Twitter and is a guest presenter on Ideal World’s ‘Cleaning Products and Gadgets’.
The Swan | Eureka floorcare range, which launched in UK in November 2018, consists of a range of cordless and cylinder vacuum cleaners, which will be promoted by Lynsey across her social media channels.
As part of her brand ambassador remit, ‘The Queen of Clean’ will also be attending trade shows with the Swan brand to showcase the collection. Swan will be holding a champagne reception on its stand (EH 400) at London exhibition Exclusively Housewares on Tuesday June 11 from 3pm to 5pm to celebrate the partnership.
Lynsey said: “I’m proud to be partnering with Swan and Eureka to promote the new floorcare collection and to have been announced as the range’s first brand ambassador. My followers are always keen to discover new ways to keep their homes clean and tidy, and I know they will love hearing about the different vacuum cleaners in the coming months.”
David Foulstone, general manager of Swan, added: “We’re sure Lynsey will be a fantastic ambassador for the Swan | Eureka floorcare range, and we’re delighted to have her on board. She has a genuine approach and a wealth of knowledge when it comes to cleaning and home organisation. We’re looking forward to working with her in 2019 to expand the growing awareness of the new collection.”
Retailers can visit www.swan-brand.co.uk or contact David Foulstone at david@swan-brand.co.uk for more information regarding the Swan | Eureka floorcare collection
‘The Queen of Clean’ can be found at https://queenofclean.blog/, @lynsey_Queenofclean, @lynseyqueenofclean, @LynseyOCCleaner
Swan | Eureka MultiForce Pet Bagless Cylinder Vacuum Cleaner
