Housewares Business-to-business magazine for housewares retailers and their suppliers
Tefal has launched a ‘ground-breaking’ marketing campaign which aims to educate consumers on the ‘many uses and versatility’ of the garment steamers category.
The company said: ‘In a first for Tefal, we’ve taken a unique and attention-grabbing angle to hit our target audience, in the form of animated characters depicting why garment steamers are important to our modern day society. Running from August 1 for six weeks, this campaign will totally energise this market with very strong presence both online and offline.’
Groupe SEB marketing manager Caroline Ross said: “With the growing trend for non-iron textiles and more casual attire comes a new generation of ‘iron avoiders’ who would rather go out wearing creased clothing than buy an iron.
“So, we’ve developed a new range of garment care solutions to provide a just-in-time steaming solution for every type of user – from the non-ironers and inexperienced users, right through to demanding carers looking for an efficient way to smooth out garments. What’s more, our solutions sanitize as they steam, leaving clothes bacteria free – no ironing board or dry-cleaner needed! We’re going to help consumers discover (and remember) that Tefal garment steamers are just what they need.”
For more information on all Tefal Linen Care products please visit https://www.tefal.co.uk/garment-steamers
For sales enquiries and sales support material please contact Tefal on 01753 834900 or visit www.tefal.co.uk
The new Tefal IT6540 Master Precision Garment Steamer
