Housewares Business-to-business magazine for housewares retailers and their suppliers
Participants in this year’s historic Olney pancake race, which took place on Pancake Day last week, had some welcome help with their tossing techniques thanks to DuPont Teflon, which increased its sponsorship of the traditional Buckinghamshire event.
Teflon marked the second year of its involvement in the race by engaging the services of celebrity chef Lesley Waters, known from television shows Ready, Steady, Cook and This Morning, providing new trophies and a new winner’s shield in the form of a silver-plated frypan and sponsoring a marquee in the town square.
The Olney pancake race is one of England’s oldest traditions, with a history going back to 1445. It is run over a 415-yard course by up to 25 local women wearing traditional housewives’ garb – topped this year with Teflon aprons and kerchiefs – tossing pancakes in Teflon frypans as they go.
Much of the population of the town turns out for the race and the associated festivities, and the event also raises money for local and national charities.
This year’s winner, 18-year-old Devon Byrne, completed the course in a record time of 58.5 seconds, beating the ladies of US town Liberal in Kansas who run the same race over the same distance six hours later.
Pictured, from left, are Wilbert Broeksmit, marketing manager for Teflon Consumer Finishes in Europe; Devon Byrne; Lesley Waters; and Andy Godfrey, retail manager DuPont Teflon Consumer Finishes UK & Ireland.
