Housewares Business-to-business magazine for housewares retailers and their suppliers
Tesco has launched a ‘guess what’s in the egg’ competition to raise money for military charity Help for Heroes.
The supermarket chain has created an exclusive Help for Heroes chocolate Easter egg in 456 of its superstores and Extra stores across the UK, donating all 100% profits to the charity.
To celebrate the charitable egg, Tesco has designed a six foot replica which took centre stage in the foyer of its Sandhurst Extra store today. Customers have until 10am on Thursday March 24 to guess what they think is inside the egg and whoever guesses correctly will win an annual family pass to Merlin attractions including Thorpe Park, Legoland and Chessington World of Adventures. There is a £1 voluntary donation to enter with all money raised going directly to Help for Heroes.
Help for Heroes was founded in 2007 and provides direct, practical support for wounded, injured and sick servicemen, women and veterans and their families. The support ranges from grants to individuals to specialist support at one of Help for Heroes four recovery centres around the UK.
Tesco chief customer officer Robin Terrell said: “The work of Help for Heroes has touched many of our customers and colleagues. As part of our ongoing commitment to the armed forces, we’re honoured to be working with Help for Heroes and will be donating 100% of the profits from the sale of this egg to support the fabulous care they provide.”
