Housewares Business-to-business magazine for housewares retailers and their suppliers
Tesco will unveil the UK’s first ever cauliflower and mushroom BBQ steaks on Monday (May 30).
The launch comes at a time when demand for vegetarian food is on the rise. In the last year, the supermarket chain has seen sales for chilled vegetarian ready meals soar by nearly 20%.
Tesco food developer Alison Stokes, who developed the new range, said: “Vegetarian customers have told us they often feel they can be an afterthought at BBQ parties – and if they’re lucky, they might be able to find some corn on the cob or halloumi.
“We’ve decided to help by creating the UK’s first ever cauliflower and Portobello mushroom steaks, which we believe is an irresistibly delicious option, not only for vegetarians but also for meat eaters.
“The cauliflower steak comes with a zingy lemon and garlic drizzle while the portobello mushroom comes with a sumptuous peppercorn sauce.
“Cauliflower steaks and portobello mushroom burgers are already very popular in trendy restaurants around the country and in recipes from celebrity chefs such as Jamie Oliver. But this is the first time they’ve ever been available in high street supermarkets.”
Tesco claims cauliflower has become one of the food fads of the past few years, thanks to the trend for spiralising vegetables as a low carb alternative to rice and couscous.
It is rich in vitamin C, low GI and naturally gluten free. Portobello mushrooms are low in calories, fat-free, cholesterol-free and very low in sodium. Like all fruits and vegetables, they are naturally gluten free.
Also being launched as part of Tesco’s new prepared vegetables BBQ range are Halloumi Kebabs, and Mega Potato Wedges. All of the new lines are £2 each.
