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Grocery chain Tesco launched its Christmas advert last week, showing customers and Tesco staff members preparing for the festive season.
Featuring a brass band cover of Irene Cara’s ‘What A Feeling’, the 60-second promotion begins with dad rummaging around the attic looking for boxes of decorations from last year. One by one, families gather to decorate their homes, while staff prepare to spread Christmas cheer. The ad builds to the moment when Christmas lights are switched on in households and Tesco stores across the country.
A festive light show at the end of the advert was inspired by a Tesco customer called Claire Hannah who last year tweeted her disappointment that the Tesco logo above her local store in Wigan wasn’t decorated in a green Christmas party hat. In response, Tesco created a winter wonderland at the store and invited Claire and more than 800 local residents to enjoy the festivities and turn on the Christmas lights.
The festive light show, which culminates with the green hat being placed on the store, was created by the team behind the light show at the London 2012 Olympic opening ceremony. Nearly one million LED lights covered a 78m long and 7.2m high screen in front of the store. The green hat will appear on over 700 Tesco stores across the country, more than ever before.
Tesco said the event at Wigan is just one example of what the supermarket group is doing this Christmas to help customers ‘in whatever way it can, big or small’ as part of its ‘Every Little Helps Make Christmas’ campaign.
Tesco chief customer officer Jill Easterbrook said: “Christmas is a wonderfully special time of year and we want to help customers in whatever way we can. Claire’s experience is just one example of how we’re doing every little thing we can to help make Christmas in fun and helpful ways. We’re with our customers every step of the way through the festive season!”
Claire Hannah added: “I was taken aback when Tesco first approached me – I couldn’t believe my tweet had been noticed. It’s amazing, Tesco has done a really lovely thing for the town, and I’m so chuffed our Tesco has the green hat this year!”
Tesco’s 2014 Christmas TV advert made its debut during the season finale of ITV’s ‘Downtown Abbey’.
