The Housewares Innovation Awards 2017: save the date!

The Housewares Innovation Awards, organised by Housewares Magazine and in conjunction with Spring Fair, will be back in Birmingham again next year.

But the venue is changing. In 2017, the awards will take place on the evening of Monday February 6 at the National Motorcycle Museum, opposite the NEC.

Housewares publication and event manager Laurie Marrington explained the relocation. “With almost 400 guests attending the 2016 event held at the Vox Conference Centre, we have now moved to a larger venue, to accommodate a larger audience,” she said.

Event director Hannah Dedman commented: “These awards are designed to shine a spotlight on the UK’s most outstanding retailers and suppliers for ensuring that the end-user, the consumer, gets the service, quality, style and functionality they expect.

“We are delighted to be working in a partnership with Spring Fair in 2017. The National Motorcycle Museum is part of our new recipe for a bigger and ‘tastier’ event.”

For 2017, global entries to the Awards will be welcome and we have introduced three new retail categories: Best Supermarket, Best Housewares Retail Buyer and Best Window Display.

This new trio join the existing retail categories of Best Housewares Retail Website, Best Cookshop, Best Independent Department Store, Best Multiple Housewares Retailer, Best Independent Garden Retailer, Best Multiple Garden Retailer and Best Rising Star.

Our product categories include: Kitchenware Innovation, Tabletop Innovation, Bakeware Innovation, Cookware Innovation, Small Electricals Innovation, Food Preparation Innovation and Packaging Innovation.

The four final categories are: Best Housewares Salesperson, Service, Kitchen Hero and Best Wholesaler.

Impressed with the great success of the 2016 event, many of its sponsors have already signed up again to support the awards for 2017. These include Aspin, which is sponsoring the Service award; Grunwerg, sponsoring the Best Independent Department Store award; Horwood, sponsoring the Best Cookshop award; BHETA (British Home Enhancement Trade Association), sponsoring the Best Salesperson award; and ICTC, which is once again sponsoring finalists’ aprons.

The International Housewares Association (IHA) will sponsor the Small Electricals Innovation award, Spring Fair will sponsor the Foodprep Innovation award and Lakeland has put its name to the Cookware Innovation and Bakeware Innovation awards.

Magimix will once again sponsor the Best Rising Star award, Villeroy & Boch will sponsor the dinner, and T&G Woodware will sponsor the trophies, while a new sponsor for this year – Ultimate Products – will sponsor the Best Supermarket award.

Laurie said: “We are delighted to have such important names in the industry associated with our awards. Such early backing from sponsors is a real sign that we are doing something right. We believe in the event – and so do they! I can’t wait to see our next set of Housewares Innovation Awards winners revealed.”

There are lots more sponsorship opportunities available. If you are interested in supporting this prestigious event, please contact Laurie by email on or call her on 07903712102, for more information.

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