Threse builds comeback with cookware and cutlery

Housewares veteran Paul Threse is looking to build a strong presence in the industry again, with a company supplying cookware and a new-to-the-UK range of cutlery.

Threse builds comeback with cookware and cutlery

Cash flow problems forced Threse’s former business, Red Rose Cookware, into liquidation last May after 35 years of trading. Now, Threse has taken a stand at next month’s Autumn Fair in Birmingham with his six-year-old Bournemouth-based company Bramax.

Bramax has never before shown at any exhibition anywhere and previously concentrated on some own-label business on direct containers only, so the ranges are being seen for the first time by most of the trade.

The company will be showing four non-stick cookware ranges, and Artame professional stainless steel cookware from Portugal, for which it was appointed sole UK and Ireland distributor in January. It also has the same distribution rights for Iber Cutelarias D’Art cutlery, also Portuguese, which is brand new to the UK market.

Threse told “I’ve been initially selling direct from the factory to a UK multiple and direct to a USA and Canada account and will continue to offer direct deliveries from Portugal to larger clients, but we’re now also distributing from our UK warehouse.

“I’m building it up and business has been developing okay. The last six weeks in the retail market have been quite challenging, but it’s about making sure that the prices and quality are what people are looking for.”

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