Tower has launched a TV campaign to build on the success of the innovative SmartStart® cookware collection.
The campaign will showcase SmartStart® as part of a £1million investment in its autumn & winter marketing campaigns. The TV commercial, which will air throughout November and again in February as part of the lucrative run up to Pancake Day, will show consumers exactly how SmartStart® cookware can take the guesswork out of cooking for effortless performance in the kitchen.
“It’s an exciting time at Tower. We’ve just made one of our most significant investments in marketing to date and we urge retailers to order stock ready for the campaign launch. We are continually investing in the Tower brand to strengthen its position as a key consumer brand in the UK and on a global scale,” said Rod Burrows, marketing director at RKW.
Within the TV campaign itself, Tower will showcase all the benefits of cooking while using SmartStart®, with a particular focus on the red tick technology. The tick in the centre of the pan will change from light red to dark red once the optimum temperature of 200C has been reached.
