Ultimate Products renews Russell Hobbs licence

Ultimate Products, owner of leading homeware brands Salter and Beldray, has renewed its trademark licence agreement with Spectrum Brands.

Ultimate Products has been granted an exclusive licence to use the “Russell Hobbs” trademark in the UK, Europe, Australia and New Zealand for non-electrical kitchen and laundry products. The new agreement is on a rolling four-year basis, rather than the previous fixed-term arrangement due to end in March 2023.

Simon Showman, chief executive of Ultimate Products, said: “We are delighted to continue our relationship with Spectrum Brands and are privileged to be able to use the Russell Hobbs trademark on a range of non-electrical kitchen and laundry products.

“Moving from a fixed-term arrangement to a rolling four-year contract decreases the ongoing licence risks, allowing us to focus on the long-term growth of the brand, which will increase the benefits of the partnership for both Spectrum Brands and Ultimate Products.”

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