US brand Polder Housewares makes UK debut

US supplier Polder Housewares has announced the opening of its first operation in the UK.

US brand Polder Housewares makes UK debut

The company will offer warehousing of its products and a full sales and customer service team for the wholesale market from a base in the South of London, in addition to management and sales agent coverage for all UK markets.

The firm was established in New York in 1976, using the everyday meaning of the Dutch word Polder’ – “something to build on” – as its mantra. It offers an assortment of housewares from timers, thermometers and kitchen scales to kitchen storage, laundry and bath products.

“We are excited to offer the UK consumer our full line of innovative products for the home,” said Calvin Scott, president of Polder. “The company’s expansion into the United Kingdom is a key component of our ongoing growth strategy, and is the next step in becoming a global brand.”

Polder has hired UK housewares industry veteran Nick Gabb as director of sales. Kerry Cooper, general manager at Polder, said: “Nick’s considerable experience at strategically growing brands in the UK market is a perfect fit for Polder’s equity and objectives”

The company will officially kick off its UK launch at next month’s Spring Fair in Birmingham.

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