Vitamix focuses on UK with new appointment

Premium blender manufacturer Vitamix has appointed Martin Devaney to spearhead its sales in the UK and Ireland.

Vitamix focuses on UK with new appointment

Martin brings 22 years of experience in the housewares sector to the role, having worked for brands including Wedgwood, Waterford and Royal Doulton in a variety of senior roles. In his new post he will be responsible for driving sales for Vitamix in the British and Irish markets across the household category.

Vitamix vice president international household sales Michel Nouafo said: “We’re delighted to welcome Martin as part of the Vitamix team, in what are exciting times for the brand. Being a leader in the US market for kitchen appliances with a strong heritage of over 90 years, Vitamix has ambitious plans for international growth, with the UK being a key market. Martin’s experience in the household retail sector will be invaluable.”

Martin Devaney aded: “There are significant growth opportunities for Vitamix in the UK and Ireland. I’m looking forward to working with new and existing trade partners to drive sales and further develop the business.”

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