Waitrose predicts 2017 food trends

Waitrose has forecast what we will be eating and drinking in 2017.

The supermarket chain predicts Polynesian food will be big news, with Poke (pronounced POH-keh) destined to take on sushi as the must-eat lunch.

Often served with rice, this dish comprises raw fish marinated with lime, sesame and soy – fitting the trend for lighter eating using fresh ingredients.

For drinks, alternative waters such as birch, bamboo and cactus thrived this year and Waitrose says this trend will grow further in 2017, thanks to the drinks brand WTRMLN WTR.

American singer and actress Beyoncé has bought a stake in the company, which produces cold pressed watermelon juice. Waitrose already stocks two variations of watermelon water from MELLO and WOW which are already proving popular with customers.

This year also saw the retailer launch a charcoal bagel in collaboration with celebrity chef Heston Blumenthal. In 2017 this trend will become more mainstream, Waitrose says, as charcoal is set to be introduced to more the grocer’s products.

Waitrose executive chef Jonathan Moore commented: “Our shoppers are adventurous and always enjoy trying something new. So at Waitrose we make sure we’re always on the lookout for the next big foodie trends, such as Poke, alternative waters and charcoal flavoured products.

“As a nation we eat out and travel more than ever, so it’s important we scour the globe for new food and drink ideas for our shoppers to enjoy at home, too.”

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