Fish and chip lovers can once again enjoy a guilt-free fish supper as Waitrose welcomes the return of sustainable North Sea cod, following an 18-year absence.
The supermarket chain’s aquaculture and fisheries manager Jeremy Ryland-Langley said: “We were one of the first to stop selling UK cod nearly two decades ago over concerns about declining stocks.
“Sustainability has always been top of our agenda, and we know that cod is one of our shoppers’ favourites. So we are delighted that they can once again enjoy this delicious fish caught from UK waters.”
Six Scottish and 50 English branches of Waitrose will now sell skinless fillets of North Sea cod with the Marine Stewardship Council (MSC) ‘blue tick’ label, signifying that the fish has reached the MSC standard for sustainable and well-managed fishing.