Sales excluding fuel at Waitrose were up 0.5% last week (ending Saturday November 18).
The supermarket chain’s IT director Mike Sackman said: “Customers’ Christmas preparations are well under way, with sales of chocolate selection boxes rising by 22%.
“Additionally, sales of Panettone and Christmas crackers, which were both on a half-price promotion, were up 55% and 14% respectively. Game, including pheasant and partridge, had a particularly strong week of sales too, up 40% on last year.”
He added that the new Heston from Waitrose Citrus Sherbet Lazy Gin (see separate story) “saw excellent sales in its first few days on shelf”, contributing to a 7.5% increase in overall spirits sales.
The wider Heston from Waitrose range will be on a 25% off promotion for a week from today (Wednesday November 22).
Waitrose has 352 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations.
Heston from Waitrose Black Forest Panettone