Waitrose shoppers opt for Autumnal dishes and festive fare

Sales at Waitrose & Partners excluding fuel were up 1.1% last week (to Saturday October 6), compared with the year-ago period.

The supermarket chain’s personnel director Jo Walmsley said: “Sales of root vegetables, including onions and carrots, rose by 8.5%, as shoppers made hearty autumnal dishes at home.

“Stone fruit sales increased by 34% and sales of pumpkins – a Hallowe’en must-have – rose by 17%. Sourdough bread was a popular choice with customers too, with sales up 14%.”

Jo added: “A selection of Christmas products arrived in shops last week and sales of mince pies and stollen have already risen by 22% and 6% respectively versus this time last year, as customers stock up on festive staples.”

Nduja, a spreadable and spicy Calabrian sausage which features in a Waitrose & Partners’ ‘Beautifully Simple’ recipe with prawns and courgetti, was the best-selling ingredient in the newly updated Cooks’ Ingredients range.


Roasted root vegetables with jewelled rice

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