The activity followed a record-breaking January for the company, with success “in all areas of the business”.
What More UK said it saw “an overwhelmingly positive reaction” to its stand at the Spring Fair, held from February 4 to February 8 at the NEC in Birmingham.
The plasticware manufacturer launched more than 100 British-made products at the show including household storage, bakeware, DIY toolboxes, organisers, garden pots, pet care, food storage and wooden brushes, all under the brand name Wham.
One highlight of the stand which “gained a lot of attention from retailers” was the new Flash cleaning range, licensed from Procter & Gamble. The range comprises four different mops, replacement heads and a mop bucket,
Meanwhile, on February 5, the company was announced as the winner of the Bakeware Innovation category of The Housewares Innovation Awards 2018 for its Baker & Salt Vitreous Enamel Bakeware. The company acquired the patented leak-proof bakeware brand PushPan in 2015.
The What More UK team then travelled to the German trade exhibition Ambiente, held from February 9 to February 13 in Frankfurt. The company said: ‘Ambiente was equally successful, offering great networking opportunities and further expansion of our quickly growing manufacturing business.’
What More UK director Tony Grimshaw OBE commented: “It’s been such a brilliant couple of months for us and we’re grateful for the continued excitement and support. The record-breaking sales month of January has driven us to incorporate yet more product lines. So far this year, for example, our gardening range has increased by 150% and there are over 300 brand new product moulds awaiting production, from bakeware and gardening to children’s tables and chairs.
Based in Lancashire, What More UK exports to over 70 countries. In 2014, it won The Queen’s Award for Enterprise – International Trade. It is also a member of the Made in Britain Campaign that supports and promotes British manufacturing.
Tony said: “We put a lot of effort into quality assurance and into increasing awareness for consumers of British products – not just here in the UK but also abroad.
“The feedback from both the Spring Fair and Ambiente has been exceptional. Both were really enjoyable and created a brilliant amount of interest in our products, especially for the new items we have been showcasing. We are pleased to have started the year with a record number of sales and enquiries.”
What More UK’s stand at Spring Fair 2018