Whirlpool appoints new managing director

Whirlpool UK Appliances, the home of Hotpoint, has appointed James Goldsmith as managing director, UK and Ireland. Having worked for Whirlpool in various roles of increasing responsibility for over twenty-five years, Goldsmith brings a wealth of knowledge and experience of the domestic appliance industry to his new position.

Goldsmith started his career at Indesit where he covered several positions with increasing responsibility in the commercial spaces in the regional head office in Italy and the UK. In the UK, his previous responsibilities included both the marketing director and the commercial director roles. In 2016 he moved to KitchenAid EMEA based in Belgium where the business doubled over his period as general manager for the region.

Goldsmith said: “I’m extremely proud to return to the UK and embark on a new challenge with the company. I look forward to applying the knowledge and experience that I have acquired throughout my career to build upon and further strengthen our retail relationships, drive our brands and services forward and nurture even more collaborative and engaged teamwork moving forward together.”

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