Whirlpool provides cooking appliances for Culinary Genius

Whirlpool has provided six cooking appliances from its Fusion built-in collection to ITV daytime cookery show ‘Culinary Genius’.

Described by ITV as ‘an entirely original format, mixing food with game show and cooking elements’, ‘Culinary Genius’ is a competitive cookery show,

The 20-part series, hosted by TV presenter Fern Britton, is a Studio Ramsay production.

Each hour-long episode sees nine amateur cooks head into a wrestling ring-style studio to participate in a culinary battle. Each week, a different professional chef presides over the kitchen, demonstrating two of the tasks for the competitors and the audience at home.

Episode one arrived on our screens last Monday (April 17) on ITV at 3pm with multi-Michelin starred chef Gordon Ramsay at the helm. This week’s judge is Rosemary Shrager. Jean-Christophe Novelli and Phil Vickery will follow in future weeks.

Whirlpool has provided three built-in AKZM 6550/IXL single ovens and three built-in GMF 6422/IXL 60 cm gas hobs.

The single oven has a capacity of up to 73 litres and features such as Ready2Cook, eliminating the need for preheating; and Cook3, which enables three different dishes on three shelf levels to be cooked at once, with no mixing of flavours.

The four burner gas hob is finished in stainless steel and coated in Whirlpool’s iXelium nanotechnology that acts as a barrier against chemical agents and heat. As food residue does not stick to the surface, the coating also makes for easier cleaning.

Ian Moverley, brand communications director of Whirlpool said: “Our premium range of Fusion built-in cooking appliances boast innovative technology and a valuable array of functions, as well as making style a statement in the kitchen.

“We are all incredibly interested in our homes and cooking today, and for our retailer partners, this is a wonderful opportunity for them to gather and increase footfall through their stores.

“The rise and popularity of TV cookery programmes is tremendous at the moment and it is great to see the Whirlpool Fusion range put through its paces by such well-known and professional chefs.”


The Whirlpool Fusion built-in cooking collection is enjoying TV media exposure

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