Australian brand, Wild Wood, has chosen Vitality House, owner of Greener Cleaner, as its exclusive UK & Ireland distributor, marking the brand’s first dedicated retail and logistics base in the UK.
The appointment strengthens Wild Wood’s International presence, with Vitality House showcasing its exciting new range at Exclusively Housewares on stand EH 430.
“Being appointed as Wild Wood’s UK and Ireland exclusive partner, is an exciting opportunity to help retailer develop this category and add greater value. It further develops our range and brands we supply across the UK & Ireland” said Laurence Smith, Director at Vitality House Ltd. “Wild Wood has been shown to an number of UK retailers and their feedback has been extremely positive.”
“Our goal is to help UK and Irish retailers unlock greater value potential within the category while doing the right thing with sustainability, eco products and continuing the support of ONE TREE PLANTED charity.
“Consumers don’t just want a wooden board they want something they can rely on for years to come.”
This partnership will accelerate Wild Wood’s expansion into the UK’s growing kitchen and dining market. The sector was worth over £4b growing at +1.6% in 2025.
Based in New South Wales, Wild Wood is the most premium chopping, serving and calving boards, which are not only used in the home but with chefs across Australia being recognised for their high quality, durability and eco-friendly sustainable roots. Founders Janie and Jonathan visited the Uk to seal the deal this month and visited retailers and stores with Vitality House Director, Laurence Smith. The UK agreement with Vitality House allows expanded availability through major retailers, specialist cookshops, garden centres and e-commerce channels from June 2026.
The products are hand crafted coming from FSC sustainable forests.
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