Wrag Wrap introduces reusable Christmas giftwrap made from waste plastic bottles

Wrag Wrap has entered the festive season with the launch of a new collection of prints for its reusable fabric giftwrap. In a bid to tackle plastic waste, the new range is made from 100% recycled (traceable) plastic bottle waste.
Billed as the world’s first reusable giftwrap made from 100% recycled plastic bottles, each of Wrag Wrap’s new Reversible Crackle Wraps is made from just over 12 recycled plastic bottles. The company estimates that one wrap could save over 1,000 metres of traditional single-use giftwrap in its lifetime (based on an average of eight presents a year). Each sheet, which includes its own tie and fastener, crackles and rustles like paper. The crackle part is made from 100% biodegradable cellulose.
The new collection consists of 10 new individual double-side designs. The wraps are reversible with a festive print on one side and a design on the other. The designs are supported by an underlying theme ranging from ‘Guilt-Free Glitter’ to ‘Threats To Humanity’.
An eleventh design supports the recent climate strikes and uses climate scientist Ed Hawkin’s ‘Warming Stripes’ graphics. This design shows a series of coloured stripes, chronologically ordered, to visually portray long term temperature trends. The print shows annual global temperatures from 1850 to 2017. All profits from the sale of this product will go to climate charities.
Wrag Wrap co-founder Nicky Rajska said: “People are increasingly rejecting products that are single-use. Our giftwrap is designed to be reused for a lifetime and allows our customers to indulge in the tradition and celebration of giving gifts, whilst not creating unnecessary waste and helping tackle our global plastic waste problem.”