Dunelm has officially launched its new campaign, ‘The Home of Homes,’ giving a sneak peek into the new season’s must-have homeware.
The campaign, created by global creative agency Creature London with media support by Goodstuff, aims to surprise and delight customers who have shopped with the brand for years, or are about to for the first time.
Running until 3 November, the campaign will run across a wide range of platforms, including TV, BVOD, streaming services, cinema, radio, online, print, digital, social and press.
The campaign is designed to resonate with consumers as they prepare to transition into Autumn when we naturally spend more time in our homes and want to get cosy.
Josh Dando, Creative Director at Creature London, said: “It’s great to be back in the studio with Dunelm, creating some sweet harmonies with Sye Allen and his friends at KODE. They understood the assignment from the off and we couldn’t be happier with the outcome.
Sean McGinty, Marketing Director at Dunelm, said: “The Home of Homes platform celebrates the quality, style, value and huge range that Dunelm, the UK’s No1 homewares retailer, has to offer.
“Customers told us about the importance of their home as the nights draw in and they inevitably spend more time inside, and therefore our latest campaign takes an editorial and style-led approach to showcasing that Dunelm has everything they need to help them ease into Autumn.
“Incorporating TV/AV, print, digital, social, influencers, press and some exciting partnerships – Dunelm is making it easy, affordable and most importantly enjoyable for the UK to relish their homes this Autumn.”
