Brand management and distribution business Beam has joined BHETA. The company focusses on premium brands within the small domestic appliance, air treatment and floorcare categories.
Founded in 1985 and based in Cambridgeshire, it works with brand partners Bissell, Blueair, Cuisinart and DeLonghi, selling through a network of retailers. These include specialist online outlets, electrical multiples, department stores, independents as well as other select channels both directly and through buying groups.
Seema Grantham, BHETA’s sector manager for housewares, said: “Beam works with some excellent brands in the housewares sector and provides a highly professional service. I look forward to welcoming the team to future BHETA events.”
