BHETA to hold briefing for Exclusively exhibitors

The British Home Enhancement Trade Association (BHETA) will host a half-day briefing session for members planning to exhibit at this year’s Exclusively Show.

Speakers at the briefing, which will be held on March 5 at BHETA’s headquarters in Birmingham, will include the exhibition’s sales and marketing team and trend forecaster Scarlet Opus.

The event will include recommendations on product selection and stand presentation and give details on: the exhibition’s Product Showcase aimed at consumer media and bloggers; its trend tours and talks; its export, buyer and press receptions; and pre-show marketing opportunities. The team will also cover all the practicalities of exhibiting including the marketing content needed and the relevant deadlines.

BHETA chief operating officer Will Jones explained: “The Exclusively Show is very exciting for suppliers, retailers and opinion formers. It has established a reputation for predicting commercial opportunities for the year ahead very accurately and it attracts the leading buyers from kitchenware, tableware, gift and garden from the UK and overseas, as well as the foremost influencers in the media.

“The briefing is aimed at those wishing to find out more about how to maximise return on exhibiting at Exclusively and those keen to learn more about the upcoming trends in housewares and small electricals retail. It will also be a great introduction to the shows for first time exhibitors, with the Exclusively team on hand to answer questions and offer advice.”

Companies interested in attending the briefing should contact BHETA’s member services team to book their place as soon as possible on 0121 237 1130.

The Exclusively Show takes place on June 9 and June 10 at the Business Design Centre in London.



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