BHETA to host webinar on managing major customer accounts

BHETA business service provider, Selling Interactions is to present an advisory webinar on account management best practice in relation to major customer accounts. Speaker Anderson Hirst will head up the BHETA event on October 11 at 2pm.

BHETA completed its first major account training programme for members earlier this year and in this webinar, the programme manager Anderson Hirst, will update on current best practice thinking in this area. The session will cover:

  • What is your strategy for managing your largest accounts?
  • How do you define your ‘major accounts’?
  • And do you have plans in place to develop the best opportunities?

The webinar will include a diagnostic exercise, so delegates can assess where they currently are in terms of managing major accounts as well as an overview of core concepts. Delegates can expect to complete the session with a good sense of strengths and weaknesses in terms of managing major accounts and a wider understanding of what involvement in future BHETA open programmes can deliver.

Selling Interactions was set up in 2010 to focus on sales best practice and use its insights to help clients improve their sales organisations and ultimately their sales. Anderson Hirst began his career with seven years in technical sales before moving into sales training. After working for ten years at Krauthammer International, Anderson studied for an MBA at Warwick Business School and used his research into sales process to build the foundations of Selling Interactions.

BHETA marketing director, Steve Richardson commented: “This event will be an excellent insight into sales and key account management best practice. The webinar is already attracting considerable interest, and I urge anyone with an account management brief to book soon.”

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