JML launches new shopping channel with ITV

JML and ITV are launching a new shopping channel called ‘The Store’ which airs on October 1.

Following the creation of a new infomercial and chat show style hybrid format filmed in front of a studio audience, known as a ‘chatmercial’, ‘The Store’ will see the first teleshopping channel utilising this new format in the UK.

Viewers will have the opportunity to select from the latest home, gift, DIY and health and beauty products, sold through in-depth demonstrations.

‘The Store’ will broadcast seven days a week, 24 hours a day on Sky channel 642 and FreeSat channel 809, with selected content streamed on It will also broadcast up to seven hours per day on Freeview channel 39, and ‘The Store’ ‘chatmercials’ will continue to air two hours per week on Sunday nights on ITV.

In addition to the TV coverage, ‘The Store’ will have an active online and mobile presence through social media outlets such as Facebook and Twitter. Products can be purchased via phone or through

JML group marketing and commercial director Hannah Treble said: “‘The Store’ is an engaging, fresh format for a shopping channel and we are really excited to be bringing this to market with ITV.

“With the UK TV home shopping market worth at least £1 billion and growing, it’s a great opportunity for us and our future retail partners. ‘The Store’ is a prime example of a true multichannel venture.”

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