Black Friday: biggest sales day on record for ProCook

Housewares retailer ProCook claims Black Friday (November 27) was its biggest sales day on record with traffic, conversion and revenue up by over 50% on the prior year.

Having anticipated a significant surge of traffic to its website, ProCook ( significantly vested in systems development to cope with increased demand alongside improving the overall shopping experience.

ProCook managing director Daniel O’Neill said: “Black Friday 2015 was better than even we expected. We’ve had a strong year and Friday’s sales were indicative of that. We started preparing for Black Friday in the summer and I think the results highlight the excellent work which has been done across the company.

He continued: “Last year was our first real experience of Black Friday, and was a steep learning curve in terms of preparing our couriers to deal with the extra demand. This year, we offered our customers a range of delivery options and it was an extremely popular move.”

ProCook said its strong Black Friday sales figures ‘capped an incredible year’ for the specialist chain, which has posted record sales growth across all platforms, won two awards at the 2015 eCommerce Awards and recently opened its 22nd store in the Resorts World Centre in Birmingham.

The group began almost 20 years ago and supplies kitchenware for up for 50% less than other brands. It is headquartered in Gloucester and has stores throughout Great Britain. 


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