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Burton McCall is taking over from Pacific Market International as sole UK and Eire distributor of the Stanley and Aladdin brands, in a move that will also see PMI close down its UK subsidiary.
Rob Harris, president and CEO of PMI – which manufactures Stanley and Aladdin products – said: “Partnering with Burton McCall and working within the distribution model already in place gives us the ability to focus on our core strengths in product innovation while leaving distribution to a partner better positioned to maximise brand penetration and growth.”
Meanwhile, Burton McCall managing director Steve Davey said the Stanley and Aladdin brands would add considerable value to Burton McCall’s existing brand portfolio.
“One of our major considerations when working with partner companies is compatibility of brand positioning. Burton McCall is associated with well-known global brands that are leaders in their categories. Any product or brand we consider must be at this level. PMI’s Aladdin and Stanley brands are and we look forward to playing our part in their continued success within the UK.”
The new partnership means that PMI will now be closing its UK subsidiary company in Hemel Hempstead. Harris said the decision had been taken “with great sadness. We have many loyal employees who’ve worked hard to build the Aladdin and Stanley brands in the UK market. I’m proud of what they’ve accomplished in establishing a foundation that will live on in this market.”
The new agreement is effective from July 1, and both parties say the transition period will be seamless, with consistency and continuity of product supply and service of paramount importance.
Burton McCall’s area sales managers will contact all stockists over the coming weeks, and PMI UK managing director John Wilkins will remain as a consultant for Burton McCall throughout the handover process.
