Housewares Business-to-business magazine for housewares retailers and their suppliers
Circulon is celebrating ‘30 years of innovation’ with the unveiling of its latest product developments at the Spring Fair exhibition. The brand will also be inviting retailers to its stand (in hall 9, F44-G25) to join in the celebrations with a private drinks reception on Monday, February 8 from 5-7pm.
Celebrations will then continue into the evening with Circulon sponsoring The Housewares Innovation Awards 2016.
Paul Wright, managing director of Meyer Group Limited UK, said: “The Housewares Innovation Awards are the perfect opportunity to celebrate Circulon’s significant milestone in innovation and to recognise all those in the housewares industry that continue to push the boundaries of technological advancements.”
He explained: “It’s been 30 years since Circulon smashed through the glass ceiling of cookware innovation with the world’s first range of non-stick, hard-anodized pans. Today the brand is a global phenomenon, being sold in more than 15 countries and appearing on the UK’s best loved cookery shows.
“Circulon’s TOTAL Non-Stick system is so superior it gained the brand its own patent protection at launch. Its relaxed Hi-Low wave technology and advanced non-stick coating still produces unparalleled cooking performance and has helped the brand build its reputation as ‘the pan with the circles’.
“Since its launch, Circulon has broken more new ground, becoming the first non-stick hard-anodized range to: carry a quality guarantee, feature a non-stick colour exterior, wash safely in a dishwasher and be compatible with all hob types, including induction.
“As well as fantastic cooking performance, Circulon is renowned for outstanding durability and its non-stick coating is now metal-utensil safe.
“Since becoming the first cookware to carry a guarantee, today all of its ranges confidently offer customers a lifetime guarantee. Plus, if the non-stick doesn’t meet customers’ expectations, Circulon promises to replace it free of charge.
“Circulon continues to innovate and break new ground in technological advancement. The brand has extended successfully into bakeware, tools and gadgets as well as diversifying the cookware into ranges with features and benefits that appeal to a cross section of consumers.”
Circulon’s current range offering includes Infinite, Symmetry, Premier Professional, Origins and Genesis. For more information on Circulon and its ranges visit www.circulon.uk.com; or email customersupport@meyeruk.com; or call 0151 482 818.
