Housewares Business-to-business magazine for housewares retailers and their suppliers
Kitchen grater supplier Microplane has joined forces with housewares brands Emile Henry and Lekue to distribute its product lines directly to UK retailers from January. Microplane products were previously distributed in the UK by ICTC.
Microplane export manager Micah Jensen commented:“Microplane graters represent 40 years of innovation and consumer demand is at an all-time high. This is a very exciting collaboration. We’re all the best in our field and we have a great opportunity to not only expand distribution through leading multiples and independents nationwide, but to also identify new routes to market.”
He added: “I would like to take this opportunity to thank ICTC for all their support and dedication over the years.”
A local sales office and customer service team for Emile Henry, Lekue and Microplane will be based at Bolton in Lancashire. The Microplane head office remains in Hamburg, Germany. For sales enquires, contact Ross Harper, country manager UK & Ireland: rharper@microplaneintl.com; 01204 778594.
