Debenhams appoints Sergio Bucher as new CEO

Department store group Debenhams has appointed Sergio Bucher as chief executive officer.

Sergio will join the retailer in October from, Inc. where he has served as vice president, Amazon Fashion Europe, since 2013.

Previously he was general manager, retail and e-commerce worldwide, at Puma, and prior to that held retail roles at Nike and Inditex, where he led the start-up of its lingerie retail brand Oysho.

Outgoing chief executive Michael Sharp will step down from the board on June 24.

Debenhams chairman Sir Ian Cheshire commented: “I’m delighted to announce the appointment of Sergio Bucher as the next chief executive of Debenhams. Following a rigorous recruitment process with some exceptional quality candidates, Sergio’s wealth of e-commerce expertise, international experience and clear leadership qualities stood out. I’m confident we have the best possible person to realise the potential of ‘new Debenhams’ as a leading international multi-channel retailer with a bright future.”

Sergio Bucher said: “I’m excited to be joining Debenhams, with its strong UK heritage, a growing international presence and a track record of supporting and developing brands and designers. I look forward to working with its experienced and talented team to take Debenhams forward to an exciting new future.”

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