Housewares Business-to-business magazine for housewares retailers and their suppliers
Lakeland has revealed that its ‘newest design partner’ Davina McCall will be launching a new and exclusive cookware range with the retailer in spring 2016.
The housewares chain described TV presenter Davina as ‘a keen home cook and Lakeland fan’ and explained that her passion for good food and healthy eating has led to her teaming up with the retailer to design and launch her very first signature cookware range.
Commenting on the partnership, Davina said: “I love to cook healthy, tasty meals for my family, and having the right tools for the job is a huge part of being able to do that. When I was given the opportunity to launch a product range with Lakeland, I was thrilled and I’m excited to be working with the team on the development of the range.”
Lakeland’s buying director Matthew Canwell added: “Lakeland has a huge range of products to help our customers eat and cook more healthily at home and we’re always looking to develop and extend our ranges.
“Davina’s passion and enthusiasm for helping consumers enjoy a healthy and balanced lifestyle is very much in keeping with our own, and we’re extremely excited to be working together on the development of a new range of products to make healthy eating easier.”
Later this month, Lakeland customers will be able to read some of Davina’s recipes for healthier living on the pages of the Lakeland catalogue and website, through a feature detailing Davina’s sugar-free journey and quest to pursue a healthier lifestyle.
Davina will spend the autumn working with Lakeland to share ideas and develop the new range, which will be ready to launch in the spring.
Lakeland has 69 stores nationwide in the UK, 12 stores in the Middle East and a further three in India. Summer 2013 saw the Lakeland brand launch in Germany, with a dedicated German website lakeland.de.
