Double delight for What More UK at The Housewares Innovation Awards

In a busy week of two major trade shows – Spring Fair and Ambiente –  What More UK took time out to attend the Housewares Innovation Awards last Monday (February 6) – and picked up two honours in the process.

The Lancashire-based housewares manufacturer was crowned highly commended in two categories: the Bakeware Innovation Award and the Service Award.

What More UK director Tony Grimshaw said: “What an amazing night. It means so much to us to pick up two accolades in the same evening, in front of the movers and shakers in the housewares industry.

“To be highly commended in the Service Award is an enormous compliment. This is the award that covers all aspects of our business and is based on feedback from our customers. What more could we ask for?

“And as we diversified into bakeware less than three years ago, to be highly commended for our PushPan range is absolutely marvellous. We’ve only been in the game for a short time and yet our products are up there with the big names.”

The awards ceremony, hosted by TV cooks The Hairy Bikers at The National Motorcycle Museum in Birmingham, gathered together 450 of the best executives in the UK housewares business.

Tony also took to the awards stage as a sponsor to present the Best Window Display Award to Potters Cookshop from Essex.

What More UK is a leading manufacturer of plastic housewares under the Wham brand. The business has a portfolio of more than 850 products: plastic housewares, gardening and DIY products, manufactured at its 500,000sq ft purpose-built facility in Altham, close to Burnley.

In 2014 the business diversified into bakeware and today produces a range of Wham Cook non-stick and vitreous enamel bakeware at its facility. What More UK also owns the PushPan brand bakeware range.


What More UK picked up Highly Commended certificates in two categories of The Housewares Innovations Awards 2017, held on Monday (February 6)

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