Eurosonic Group are kicking off 2026 with several key appointments welcoming Samm Swain as Head of Product.

Ms Swain is a well-known face in the industry having previously held roles at Company Shop, Lakeland and most recently as Private Label and Account Director at Lifetime Brands.

In her new role at Trafford based Eurosonic, she will be working alongside the Buying team to build on the company’s brand success, constructing curated, commercial product ranges for their wide range of customers.

Commenting on her appointment, Ms Swain said: “I’m delighted to be joining Eurosonic, a company that I’ve been familiar with for many years. Eurosonic has a great reputation within the industry for both its ethos and its ranges, and it’s fantastic to have the opportunity to be part of such a great business.”

Jim Clawley, Managing Director at Eurosonic Group, added: “Having known Samm for a while, it is really exciting to bring her expertise to Eurosonic. We are increasing our brands and ranges rapidly and Samm will be key in identifying and accelerating areas of growth and innovation across all of our product ranges.”

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