Housewares Business-to-business magazine for housewares retailers and their suppliers
The ever-popular Brand Showcase at the 2023 Exclusively Show is set to be bigger and better than ever, says Showcase curator, Richard Watts. The event which provides around 200 journalists, bloggers, and influencers with an edit of the show as a whole is now the biggest press and influencer event of its kind – with a consumer reach of over 20 million.
“Always an exciting opportunity for media and opinion formers, given its reputation for super-accurate predictions of the trends ahead, this year we will be seeing an even wider variety of consumer-facing media from ‘cleanfluencers’ to home and DIY contacts to foodies, including top names and top titles from print, online and broadcast. For all of them, the combination of the latest new products, together with news, views, demos, and trend forecasting is in effect gold-dust. And all enabling more exposure and more sales for the brands at the show,” said Watts. “This year, we are yet again offering a selection of space options for exhibitors, but also even more in the way of product demonstration areas and brand ambassador opportunities. There is also going to a be a great new video production area for exhibitors as well as the popular photo studio feature.”
Watts added: “With consumer and social media influencers playing an ever more vital role for so many brands right now in reaching their target audiences effectively, this greater scope -and especially the interactivity – will be not only exciting to see, but also really valuable to all parties.”
“We’re promoting all the opportunities for media extensively in the run up to the show with bespoke and general PR, invites, online banners and advertising – and we can turn round all kinds of other options at Exclusively itself. Whether it’s editorial content, paid for partnerships or gifted collaborations, we’ll be bringing product experiences alive in a bigger way than ever before.”
