Exhibition and ad campaign put spotlight on Kenwood

Kenwood products are to be the subject of a new exhibition this year at the Woking, Surrey gallery The Lightbox.

Exhibition and ad campaign put spotlight on Kenwood

Called The Art of Design: Kenwood in the Kitchen, the exhibition will bring together products from the company’s beginnings to the present day which illustrate the Kenwood design journey.

Starting out in 1947 in a workshop in Woking, design pioneer Ken Wood went on to develop iconic products and appliances through continuous innovation and advances in technology that would make Kenwood an international household name.

They include the A100 Turnover toaster, the first electric toaster to toast automatically both sides of the bread, and the Kenwood Chef, launched in 1950.

The exhibition runs from April 28 to June 24.

Kenwood is currently running a six-figure advertising campaign to raise awareness of its kitchen machines in the run-up to Easter. Extending from the end of February until May, it comprises display advertising in print and digital media. The titles selected include national newspapers, supermarket magazines and food and female lifestyle publications, enabling Kenwood to reach up to 5m UK consumers within its target audience of food and cooking enthusiasts.

The campaign showcases Kenwood’s best-selling kitchen machines, the Kenwood Chef and kMix stand mixer. The adverts highlight each machine’s practicality and functionality, aiding the preparation of home-cooked food, as well as focusing on their unique and appealing design.

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