Housewares Business-to-business magazine for housewares retailers and their suppliers
Haden has announced its first housewares collaboration with food expert, cookbook author and TV chef Lorraine Pascale.
Available from next month, the products collaborated on include a Stand Mixer, Air Fryer, Soup Maker, Kitchen Angel Instant Cooker & Health Blender.
Haden director Sachin Bagga said: “We’re thrilled to be working with Lorraine. We really admire her amazing social voice and efforts to spread the word on nutrition and wellness. The products we have collaborated on with Lorraine will enable anyone, right from the budding chef to the kitchen novice, to create dishes they can really be proud of.”
Lorraine commented: “Eating well is so important, but with increasingly busy lifestyles it’s not always possible to make healthy, nutritionally balanced and delicious dishes. So I decided to collaborate with Haden to create cooking products that can help you maintain a healthier lifestyle, but also allow you to be creative in the kitchen.”
