Tesco has launched a new brand and stores named after the supermarket chain’s founder Jack Cohen.
The retailer said: ‘Part of the Tesco family, Jack’s will bring customers great-tasting food at the lowest possible prices: eight out of 10 food and drink products will be grown, reared or made in Britain.’
The stores will stock a new own-brand range called Jack’s, along with familiar grocery brands and a range of general merchandise on a ‘When it’s Gone, It’s Gone’ basis.
The shops will operate a low-cost business model, described as ‘a no fuss approach, with no fancy fixtures or fittings and no added extras’.
Over the next six months, 10 to 15 Jack’s stores will make their debut. The first two open today (September 20) at Chatteris in Cambridgeshire and Immingham in Lincolnshire, on sites which make use of excess Tesco space. The stores to follow will include a mix of entirely new sites, sites adjacent to existing Tesco stores, and a small number of converted Tesco stores.
Tesco Group chief executive Dave Lewis said: “Jack Cohen championed value for customers and changed the face of British shopping. He’s an inspiration for all of us and that same spirit still drives Tesco now.
“It’s fitting that today we mark the beginning of Tesco’s celebration of 100 Years of Great Value by launching a new brand, and stores bearing his name.”
Tesco Group chief executive Dave Lewis