Hobbycraft promotes Dominic Jordan to ceo and names Matt Davies as new chairman


Arts and crafts retailer Hobbycraft has promoted Dominic Jordan from retail operations director to ceo with immediate effect. 

 Dominic, who joined Hobbycraft in 2012, previously worked at Pets at Home for 12 years, latterly as retail operations director. He succeeds John Colley, who left Hobbycraft last year.

Dominic said: “I’m excited to lead a business that I know has such an exceptional team and incredible range of products. I look forward to working with them to drive further growth and build our customer experience in-store and online.”

The board of Hobbycraft has also announced the appointment of Matt Davies as chairman from May 1. He is currently ceo of Tesco’s UK and Irish business but will step down at the end of April following its merger with Booker. 

Matt was ceo of Halfords from 2012 to 2015 and ceo of Pets at Home from 2004 to 2012.  He is also chairman designate of the online fashion retailer N Brown. Matt succeeds Archie Norman, who is leaving after four years in the role.

Matt said: “This is a unique business that I’ve followed for many years. I look forward to working with Dominic again and to working with the team to build on its success to make Hobbycraft an even greater place for crafters and enthusiasts alike.”

Founded in 1995, Hobbycraft bills itself as the largest arts and crafts retailer in the UK, with 80-plus stores nationwide. It offers more than 25,000 products for 250 activities including cookware and baking supplies; art materials; craft kits and components; paper craft; knit, stitch and haberdashery; and ready-to-make jewellery.




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