Hobbycraft unfurls festive craft map of UK

Hobbycraft has revealed a Christmas craft map of the UK, which shows the most popular crafts across the country for this festive period.

When it comes to ‘decking the halls’, the retailer said Londoners and Edinburgh residents are most likely to get creative and make sure their trees are filled with handmade baubles. Hobbycraft’s make-your-own bauble range is the most popular Christmas product for both regions.

The best seller in the range is a glass fillable bauble which sold out with eight weeks to go until the big day. Other varieties, including acrylic fillable baubles and ceramic baubles, are still available.

Cheshire has the craftiest kids at Christmas, with kids’ decoration kits topping the list of festive crafts in the region.

When it comes to the Christmas tree, those in Yorkshire are stepping out most to buy alternative Christmas trees.

But it doesn’t stop at decorations; the best-selling Christmas product in the Bolton Hobbycraft store is the antler headband.

Gifting and finishing touches are also popular crafts at Christmas. Hamper-making is going from strength to strength, proving most popular with people in Milton Keynes.

Manchester and the north-east are most likely to go all out when wrapping a gift, with festive ribbons being the best-selling product for those areas.

Cracker-making has been growing in popularity for a number of years. However, the craft map reveals that those in Cornwall are making the most.

As for festive baking, shoppers in Bedford are most like to go all out at Yuletide, with Christmas cookie cutters up almost 10%.

For more traditional crafts, Inverness tops the list for festive sewing – and if you have a friend or family member from Aberdeen, you’re most likely to receive a handmade card this Christmas.

Hobbycraft customer development director Katherine Paterson commented: “Crafting for Christmas is more popular than ever before this year, with sales of the range up almost 10%.

“The personalisation trend means that, more than ever, people are getting crafty and adding personalised touches to their festivities, whether it’s baking, decoration making or creating bespoke hampers for a loved one.

Founded in 1995, Hobbycraft is the largest arts and crafts retailer in the UK with more than 80 stores nationwide. The chain stocks over 25,000 products for 250 activities including cookware and baking supplies; art materials; craft kits and components; paper craft; knit, stitch and haberdashery and ready-to-make jewellery.

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