Housewares Business-to-business magazine for housewares retailers and their suppliers
The American gifting trend of Christmas Eve boxes is fast becoming a tradition in the UK, Hobbycraft reports.
The notion consists of individuals making and packing a personalised Christmas Eve Box full of gifts and treats, for those who can’t wait for Christmas Day.
The retailer said searches for its Christmas Eve boxes have increased by 30%. Customer development director Katherine Paterson commented: “The trend for Christmas Eve boxes has firmly gripped the nation. Last year was the first time we’d really heard our customers talking about Christmas Eve boxes and this year the trend really seems to have gained momentum.
“They’re a great way to get both adults and children into the Christmas spirit. And when the children are getting impatient on Christmas Eve night, waiting for Santa to arrive, they are a fantastic way to keep them occupied.’
Hobbycraft has a range of boxes and baskets made from materials such as mache, wicker, cardboard or wood. The most popular is a gift crate which has now sold out ahead of Christmas.
Founded in 1995, Hobbycraft is the largest arts and crafts retailer in the UK with more than 80 stores nationwide. The chain stocks over 25,000 products for 250 activities including cookware and baking supplies; art materials; craft kits and components; paper craft; knit, stitch and haberdashery and ready-to-make jewellery.
