Homing in on Top Drawer

Doors opened to London trade show Top Drawer today (Sunday, January 15).

The event, which takes place at Olympia until Tuesday (January 17), promises thousands of brands with a host of exhibitors joining the roster for the first time.

Top Drawer Spring/Summer 2017 (S/S17) is divided into four sections: Home, Gift, Fashion and Craft.

Organiser Clarion Events said Home will present ‘more exclusive brands than ever, as well as an exclusively curated pick of around 1,000 UK and international brands across the entire lifestyle landscape’ including kitchen & dining, interior accessories, lighting & furniture, and outdoor living.

Event director Alejandro Camos commented: “Increasingly, brands are choosing to show at Home and nowhere else. So, as well as more exclusives than ever, S/S17 includes new names to the show including Design Letters & Friends, Maxwell & Williams, Melin Tregwynt, Bluebellgray, and Tokyo Design Studio.

“These join destination brands such as Alessi, Black + Blum, BlissHome, Eva Solo, Garden Trading, LSA International, Grand Illusions, Bloomingville, Joseph Joseph, Make International, ICTC , Orla Kiely Home , IBride, PR Home, Skagerak, Stelton and Umbra.”

Throughout the event, star potter Keith Brymer Jones  from the BBC’s hit series ‘The Great Pottery Throw Down’ will be live in action at his potter’s wheel, located at the heart of Home. Keith is the Head of Design at MAKE International.

Academy Live will return to the show too, bringing expert voices to the live stage. The S/S17 programme will offer ‘a provocative, inspiring and informative series of talks’. Full details are listed at https://housewareslive.net/top-voices-from-john-lewis-liberty-and-m-s-to-speak-at-top-drawer

Top Drawer’s dedicated Product Trails are back too, guiding visitors through the halls to discover specific categories with fresh brands and new products.

The Men Only trial highlights original gifts and accessories for him. Brands include Apothecary & Barbershop Supply Co., Bronte by Moon, Chase and Wonder, Edgar, Forma House, LEFF Amsterdam (Pad Home), Nuuna (Stone Marketing) and Rains.

The UK Debut trail enables buyers to find international brands showing for the first time in the UK. Brands making their UK debut include ANNA CHAMPENEY, Honey and Heid, Pad Concept, Solid State for Men and Tokyo Design Studio.

They join the established Product GB and Eco trails, which help visitors pinpoint products with a particular story about provenance and production.

The Product GB trial aims to highlight ‘the very best of British’ across Home, Gift, Fashion and Craft. Brands include Annabel Perrin, Artisan Olive Oil Company, Burgess & Leigh, Chase and Wonder, Scissor Monkeys and Victoria Eggs.

‘House & Garden’ magazine features director David Nicholls, who is the curator of Product GB, said: “I think the Product GB Trail is more important than ever. Regardless of where you stood on the issue of the EU Referendum this year, I think it’s safe to say that it’s in everyone’s interest that British-made products find a good home both domestically and abroad. We have an incredible talent and skill base in this country… and Product GB is such an important platform for this.”

The Eco Trail highlights exhibitors that ‘marry stand-out design with eco credentials, so that visitors can buy with their head, heart and conscience too’. Curated by designer and eco evangelist Oliver Heath, the 65 brands on the Trial include Black + Blum, CHOC Chick, Jangneus, Katie Leamon, Liv Interior, Maik London and Nathalie Bond.


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