Housewares Business-to-business magazine for housewares retailers and their suppliers
Night-time online shopping has risen by almost a quarter in the past year, according to data from the John Lewis Partnership Card. Statistics show a 23% rise in the amount spent between midnight and 6am in 2018 compared with 2017.
The department store group said one in 15 online purchases (6.6%) is now made between the hours of midnight and 6am.
Night-time spending is predominantly done by women, accounting for two-thirds (66%) of customer purchases. However, men who shop at night spend slightly more than their female counterparts. On average men spend £37 compared with £34 for women.
Customers shopping between midnight and 6am spend the most money on holidays, followed by general retailers and supermarkets. Travel agencies, hotels and airlines topped the list for total spending on the Partnership Card. Shoppers buying flights or holiday accommodation in the middle of the night spend an average of £529.
Mike Jackson, director of financial services at John Lewis & Partners, said: “Our research suggests shopping is now a 24-hour activity. More customers are shopping on their smartphones and tablet computers and it would appear many are using this technology to shop from the comfort of their own beds.”
The 10 most popular night-time searches on Johnlewis.com are:
1. Duvet covers
2. Televisions
3. Laptops
4. Mobile phones
5. Fridge freezers
6. Headphones
7. Sofas/sofa beds
8. Wallpaper
9. Beds
10. Cameras
The John Lewis Partnership Card is a rewards credit card. It gives customers a £5 voucher for every £500 they spend with John Lewis and/or Waitrose, equivalent to 1% cashback on all John Lewis and Waitrose purchases, as well as a £5 voucher for every £1,000 they spend elsewhere.
