Housewares Business-to-business magazine for housewares retailers and their suppliers
National Home Improvement Month has recruited TV presenter Julia Kendell to be an official ambassador.
The aim of the consumer awareness campaign is to encourage home owners and renters to improve one area of their homes during the month of April.
National Home Improvement Month is a BHETA (British Home Enhancement Trade Association) initiative under license from The Relations Group. BHETA is a trade body for manufacturers, suppliers and distributors in the home enhancement market, including the DIY, garden and housewares sectors.
According to research commissioned by BHETA, 69% of Brits don’t love their home and only 28% carry out home improvements more than once a year – with the main reasons being expense and a lack of DIY skills. When it comes to individual tasks, 52% do not feel comfortable applying wallpaper and almost half (48%) are unsure how to put a shelf up.
BHETA DIY & Home Improvement executive director Paul Grinsell said: “As the industry body for suppliers to the home improvement sector in the UK, we couldn’t be more delighted that Julia is an ambassador for National Home Improvement Month.
“Many will remember Julia inspiring us to improve our homes from TV shows like ‘60 Minute Makeover’ and ‘DIY SOS’. We’re confident that this April she’ll be inspiring the nation to love the home they live in”.
The former host of BBC One series ‘DIY SOS’ and ITV’s ‘60 Minute Makeover’ Julia said: “I’ve spent my career inspiring people to create homes they can be proud of and I couldn’t be happier to encourage people to make just one change to their homes in April to have a significant, positive impact.
“I know first-hand that home improvements can be addictive but can also overwhelm if there’s too much to do. By encouraging the UK to make just one change as part of National Home Improvement Month, they will experience the satisfaction of living in a home they enjoy that little bit more.
“The emotional benefits of improving your home environment are immeasurable and, with busy and often stressful lives, we all need a home that supports our day to day living. I’m hoping this manageable approach will encourage everyone to continue to make improvements to their home long after Home Improvement Month”.
The National Home Improvement Month campaign is sponsored and supported by many of the nation’s leading home improvement household names and brands. For more information visit http://www.homeimprovementmonth.co.uk/
