Global marketing company TCC has signed an exclusive four year license agreement with TV giant MasterChef to launch an exclusive range of MasterChef-branded products which retailers can use to reward shoppers when running in-store loyalty marketing campaigns.
The range includes bakeware, cookware, cutlery, knives and kitchen utensils. Shoppers will be able to collect the MasterChef items by redeeming bonus points awarded for spending in-store at participating retailers.
As part of the agreement, TCC also has access to MasterChef TV footage and imagery for promotional use in all related campaigns.
TCC works in partnership with a broad range of retailers to create and implement in-store loyalty marketing campaigns that grow their sales and profitability. Its portfolio of licensed consumer and entertainment partner brands includes Disney and 20th Century Fox.
TCC chief executive officer Richard Beattie said: “We’re delighted to welcome MasterChef to our top table of licensed consumer and entertainment partner brands. As one of the world’s biggest TV brands, MasterChef plays a leading role in inspiring food lovers to cook at home.
“The MasterChef Cookware Collection we’ve developed has been designed to help them cook with confidence and ease and we believe that shoppers will go out of their way to collect them.
“We therefore look forward to working with our retail partners across the globe to create and deliver high impact MasterChef marketing campaigns that support their strategic priorities and grow sales.”
MasterChef is a brand with over 20 years of heritage and a huge international audience. The TV series is produced in 44 countries, aired in 200 territories and seen by 300 million viewers.