Housewares Business-to-business magazine for housewares retailers and their suppliers
Meyer Group has launched a new collection of gourmet non-stick cookware under its Circulon brand.
Elite has Circulon’s same heavy-gauge, hard-anodised aluminium pan bodies, patented Total food release system and cast stainless steel and silicone riveted handles.
Unique, though, is its deep pan body, flared edges and tempered glass lids with stainless steel rims.
The new range is suitable for all hobs except induction and is oven safe up to 180 degC with lids on.
Circulon has also launched a new wok into its Infinite range, in a generous 36cm size and with a superior food release system. The wok is also dishwasher safe and suitable for all hobs including induction. (ssp £90 €117).
Meanwhile, Circulon will be benefiting from a three-week national television advertising campaign starting this month, featuring the voice of celebrity Honor Blackman.
The ads are aimed at ABC1 housewives watching GMTV and targeted satellite channels in the UK and Ireland, plus RTE 1.2 and TV3.
Retail price Circulon Elite 20cm Try Me skillet, £20; stockpot, £80; Infinite wok, £90
